TimeNorfolk provides specialist wellbeing support to people facing challenges following pregnancy loss at any stage, baby loss, or pregnancy choices. Its services include 1:1 and couples' counselling, group support, and space for remembrance.
Tara brings a strong leadership track record across public service and the international sector. She previously served as Head of People and an Executive Team member at international consultancy Acasus, helping expand the organisation from 75 to over 300 employees across 13 countries. Prior to that, she spent 16 years as a diplomat with the UK Foreign, Commonwealth & Development Office, leading international programmes across Europe, the Middle East, and Asia.
Speaking on her transition from global diplomacy to local charity work, Tara explained the personal connection behind the move, “The more you work on a big international stage, sometimes the more frustrating it is. What I love about this job is that every day I turn up, I can see the direct impact on the clients walking through the door. I feel like I am making a really tangible difference.”
Although Tara did not grow up in Norfolk, her parents live in Letton, near Dereham. The local, face-to-face nature of TimeNorfolk's work was a major draw, “What we do that’s so special is give people in Norfolk someone local who will sit down with them face-to-face in a moment that can be quite challenging, to support them through that loss and grief.”
TimeNorfolk traces its roots to the Norwich Pregnancy Crisis Centre, established in 1997 by local churches. While the charity works with staff, trustees, and clients of all faiths and none, its Christian ethos remains a foundational part of its history.
Tara, who holds a personal Christian faith, noted that while her motivation stems from her faith, it is her leadership and organisational skills that she brings to serve the wider community. She said, “It is a privilege to join TimeNorfolk and to lead an organisation whose work is rooted in compassion, inclusion, and hope. My first priority has been to listen - to the people we support, our team, our partners, and the wider community. I am looking forward to building on TimeNorfolk’s strong foundations so that more people across Norfolk and Waveney can find a safe space.”
Alongside her role at TimeNorfolk, Tara is CEO of Wymondham cancer charity Star Throwers, a trustee of the arts grant-giving charity The Chivers Trust, and a trustee of The Child’s Trust, a Christian grant-giving organisation.
Selina Watts, Chair of Trustees at TimeNorfolk said, “We are delighted to be working with Tara, who brings a wealth of experience and insight. Her professionalism, integrity, and committed work ethic make her an absolute joy to work with for trustees, staff, and volunteers alike.”
TimeNorfolk’s annual service of remembrance will be held during Baby Loss Awareness Week.
Sunday 11 October at 6:00pm
Norwich Cathedral
Open to anyone affected by pregnancy or baby loss, recent or historical, across all faiths and none.
The service will feature choral and solo musical performances, a Bible reading by charity Patron William Armstrong, prayers led by Canon Liz, two candle-lighting ceremonies reflecting the global 'Wave of Light', and personal testimonies and poetry shared by clients. A Book of Remembrance will also be available for attendees to record their losses.
William Armstrong, former Senior Coroner and Patron of TimeNorfolk, said, “The Doorway of Hope Service is a unique and deeply moving occasion where those living through pregnancy or baby loss can have their grief acknowledged and the memory of their loved ones recognised, honoured, and cherished.”
To find out more about the Doorway of Hope service or to access confidential support services from TimeNorfolk, visit www.timenorfolk.org.uk.
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